Diet foods

Diet foods

The Latest Numbers on Our National Commitment to Healthy Eating Are Not Promising

Diet Foods

Unless you hold lots of Krispy Kreme and McDonald’s stock, that is

Based on the findings of a survey of Americans’ dieting activity conducted by the marketing research outfit NPD Group, we can reasonably come to one or more of the following conclusions.

1. Most Americans are highly desirous of losing weight.
2. Not nearly as many Americans are desirous of doing anything about it.
3. American dieters follow personal weight-loss programs.
4. We have no idea what kind of programs they are.
5. Americans do the least amount of dieting when they should be doing the most.
6. More Americans than ever should be on a diet to shed some weight.
7. Fewer Americans than ever actually are.

Here are the statistics supporting those broad-brush statements.
According to NPD, nearly 60 percent of U.S. adults say they want to lose a minimum of 20 pounds. Since roughly 67 percent of U.S. adults are overweight or obese, they could probably stand to lose 30, but 20 is a good start. Or would be, if all those people actually dieted or worked the weight off. But in fact only about 20 percent of U.S. adults are, on average, actually on a diet of some kind at any point in time.
Make that a “diet” of some kind. I’m using the quotes because the NPD researchers let the survey respondents define the word diet however they wanted, which in about one-third of the cases turned out to mean approximately “Whatever I eat.” That’s my wording, mind you; the respondents usually phrased it as something like “a custom diet that I created specifically for myself.” NPD did not apparently follow up with questions such as “Does your custom diet involve hot fudge?” and “How hard did your doctor laugh when you told him about this diet
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